Visualization
Sharing a wall of numbers doesn’t get you very far.
In order to make a genuine impact with your data you need to share it in a way that your audience can understand and feel it.
Make an Impact
Visualizations can take many forms, but line or pie charts are the most common for a reason. They are excellent tools to make a series of data points easy to read or to demonstrate. Other charts all have their place in translating the information for an audience, but a good pie or line will always have a place.
Tell The Story
The data truly is the star of the show, but in order for it to shine its brightest, it requires the narrator to guide it. The story embedded within the data only reveals itself if you allow it to unfold naturally. By relating your data to concepts and ideas that your audience is already familiar with, you help establish meaningful connections that enhance understanding. Thoughtful descriptions of the thread that intricately binds the data together, along with explanations of what it means for the business, are absolutely essential. These elements aid your audience in perceiving the data from your perspective, fostering a deeper appreciation for its significance and potential impact.
Visuals and Narration
Molding the data into a beautiful and informative presentation is the crucial step needed to ensure that our work has an appropriate impact and is well understood.
Visuals and narrative combine to give context and emotion to the data. Properly utilized, the presentation provides an effective way to bring an audience from a basic, surface level understanding of a subject to a very deep and nuanced understanding of the topic.