Share the Right Story.

There are billions of new stories floating around every day. But only a few are noticed. Understanding which story to tell in order to be noticed is the trick.

Who are you talking to anyway?

The phrase “You Can’t Please ‘em All” resonates loudly in all marketing. Finding your audience is the first step to understanding your story.

Your Audience Is Your Story.

Knowing who your audience is gives you the guard rails you need to tell your story effectively. They will tell you what they care about, who they love, and provide you with the knowledge you need to tell the story they have been longing to hear.

“START EVERY ENCOUNTER AS THE DUMBEST AND MOST CURIOUS PERSON IN THE ROOM.”

— Bert